Services

RETAIL

The 2008 Global Financial Crisis negatively impacted Consumers’ discretionary spending around the world.

Health & Beauty specialists such as Chemists/Pharmacies/Drug Stores maintained sales and even enjoyed small growth as Consumers sought affordable indulgences such as cosmetics & toiletries, OTC products and dietary supplements which provided a ‘feel-good’ effect.

Our Company focuses on developing strategic relationships with retailers in this space and has enjoyed substantial growth throughout this difficult period as a result.

PRODUCT MANAGEMENT

We are careful with product selection and development – our retailer relationships are critical to our success. Whether we are releasing a new company owned brand or a licensed brand we undertake the same meticulous processes and disciplines to ensure success.

We have the operational skills necessary to manufacture, sell, market, distribute & build brands in multiple markets.

PR – MARKETING

At OptiPharm communication is a priority – the way we interact with our retailers, talk to our Consumers, or engage with our Licensors – it all starts with one important step – we listen.

We listen to local market trends, beliefs, traditions, religions; we adapt demographically and commercially. Once we fully understand our brand objectives – and only then – we engage our PR & Marketing specialists to develop a professional brand campaign.

REACH

Whether you need a solution for Australia alone, or Australia & the Asian Region, we can help.

OptiPharm has a total reach to over 38 countries globally via a distribution network second to none.

Whichever solution you’re looking for – if you have a brand we aspire to manage – we make it happen.