Immediately following our appointment as Australian Distributor for Kim Kardashian fragrances we secured in-store displays for all sku’s – Signature, Gold, Glam, True reflection & Honey. (figure 1) This in-store execution increased volume overnight.
Once stock of the new fragrance Fleur Fatale was available we secured prominent in-store displays promoting Kim’s trip to Australia.
To promote the Fleur Fatale launch we coordinated an event at one of Melbourne’s prestigious Nightclubs.
Successfully activated the brand by coordinating the placement of kiosks and pop stores within the shopping centre venue leading up to Kim’s personal appearance.
We secured Chadstone shopping centre – the fashion capital of Australia for Kim’s appearance to support the Fleur Fatale launch.